MACCAS

Maccas

I didn’t know we had a topic on Maccas so I didn’t take photos, the other week on a trip to Tennessee we stopped at Maccas for some dinner and had one of the  best Maccas experience of my life.

I learnt some valuable lessons from this stop, firstly American’s or at least Tennessee do not believe in the size small, secondly you order by the number on the item you want and thirdly if your Australian, the server will ask you to drive to the window and ask you to order face to face, especially when they lose their patience because you keep ordering a small meal.

Comparing the Australian Maccas site to the American site

The Australian website as you can see below shows a list of options that you can choose from and does not load up a picture of one of its products ( I don't know if thats just my computer).

The American Site shows an Angus burger straight away advertising one of its products. Both websites have a section on menu and whats in the food. The Aussie one however has a broader section on nutrition and a section called ticked approved food which is low fat. The American site does not focus extensively on this which I think is shown by the number of fast food places within the US (or culture of the US). Other than that the websites are relatively similar, both being for English speaking countries, the background colour of red is used effectively to try make viewes hungry. Other than the healthier food choices the menus are similar too. In the US Maccas has to compete with more fast food outlets than in Australia, to me it suggests what works for McDonalds in the US is copied and implemented in Australia.